Rustic Studios is a Hertfordshire-based video production agency that combines storytelling, creativity and genuine care to create purposeful content for brands and their audiences. They wanted a rebrand that reflected these qualities, with a strong sense of adventure and expressive personality. Taking a psychedelic direction, I experimented with different techniques to create an organic, rounded aesthetic, including a process using sauce and tortillas to explore unexpected shapes. Following the successful rebrand, In was commissioned to design their new T-shirt for their crew with the same direction as the logo.