GUMBALL3000

Gumball3000 is an annual, 3,000-mile international celebrity motor rally that blends exotic supercars with a lifestyle of music, fashion, and philanthropy. I was tasked to make a visual identity including deliverables such as posters to promote the Miami to Mexico rally event. My goal was to visually translate the energy, exclusivity and the connection the event brings whilst referencing the culture of both cities under one brand element.