NOVA GYM
Project Type
Branding/Marketing Illustrator + Photoshop
NOVA GYM is committed to helping clients reach their fitness goals and take control of their health. I was tasked with defining their services through a complete logo and visual identity design. To reflect the brand’s prestige and trustworthiness, I chose a dark blue and gold color scheme. I also customized a bold, rounded font with squared corners to reinforce the theme of strength. Since their launch, I’ve continued working with NOVA to create marketing assets for both print and digital platforms, including flyers and social media ads. Check them out below!
I’ve also included my proposed frost design, mocked up on the storefront. The idea was to keep it visually cohesive with the marketing assets I designed such as flyers and social media posts by incorporating the same diagonal shapes. I also removed any existing logos from the trainers’ and members’ sportswear to maintain brand consistency.